Strategy · Design · Engineering
We've rebuilt our entire practice — strategy, design, and development — around AI. Not as a buzzword. As a discipline. And the results are staggering. Now we're helping others do the same.
Start the ConversationMost teams are using AI to go faster at the same things they've always done.
That's a start. But it misses the point.
The real unlock isn't speed — it's leverage. When a two-person team can ideate, validate, and ship a complete product in a week, the bottleneck isn't building anymore. It's knowing what to build.
We've spent the last year pressure-testing a new way of working — one where AI isn't an add-on to your existing process, but the foundation of an entirely new one. Strategy that writes itself from your conversations. Design that flows directly into code. Development that runs autonomously while you sleep.
It works. And it changes everything about how you think about your team, your roadmap, and what's possible.
What We Do
Not a workshop. Not a slide deck. We work alongside you to transform how your team thinks, designs, and ships — using the same system we use ourselves.
Your conversations contain more signal than you realize. We show you how to capture, analyze, and distill that signal into living strategy documents that directly drive what you build — and why.
Design isn't just how it looks — it's how it works. We integrate design directly into the development pipeline, collapsing the handoff gap between what you imagine and what gets built.
AI agents that research, plan, implement, and validate — with human checkpoints where they matter. We've built the workflows and tooling. We'll help you deploy them into your own practice.
How It Works
Every conversation — Slack huddles, Zoom calls, even casual brainstorms — gets transcribed and analyzed. Decisions, open questions, and insights are extracted automatically. No more "what did we decide last week?"
Those insights flow into living documents that evolve with every conversation. AI suggests updates; humans curate. The result is a strategy that's always current, always accessible, and always grounded in what you actually said — not what someone remembers you saying.
Strategy documents feed directly into development workflows. AI agents pick up tickets, write code, run tests, and open PRs — while you focus on the decisions that actually require a human. Multiple workstreams. No bottleneck.
This isn't about replacing your team. It's about freeing them to think about what matters — product vision, user experience, market fit — instead of drowning in execution overhead. The goal: you never have to be the bottleneck again.
"The coding agents are so good now that the humans are the bottleneck. We've got to set the intentions and get out of the way."
— Dustin Rasener, Co-Founder
Who We Are
We don't just talk about AI transformation. We live it — every day, on real products, with real stakes. Everything we teach, we've battle-tested ourselves.
Engineering & Operations
Former Microsoft engineer. Dustin builds the autonomous development infrastructure — AI coding agents, parallelized workflows, and the tooling that lets a two-person team ship like a full engineering org. He's the one who sends an idea from the grocery store line and wakes up to a working PR.
Design & Strategy
Former VP of Design at Salesforce. Craig transforms raw conversation into structured intention — managing 40+ living strategy documents, building the design-to-code pipeline, and ensuring what gets built reflects what actually matters. He's the one who makes the complex legible.
Together, we've shipped multiple products in weeks that would take traditional teams months. Not because we work harder — because we've fundamentally changed how we work. And that's what we want to share.
Get in Touch
Whether you're a founder rethinking your build process, a team lead exploring AI workflows, or just curious about what's possible — we'd love to hear from you.
We'll be in touch soon.