We are named for how we work.
A relevant notion is the idea that matters now: the feature your customers need next, understood deeply and designed to fit their lives. Our method is finding those notions and giving them form.
One circle. Two of us.
What we are
Our work starts in their world: what they are trying to do and what stands in their way. What we design fits into their lives instead of asking them to bend around software.
Founders bring us big, stubborn ideas. We give them form, and we get them ready to meet the world.
Products are never finished. Behaviors change, versions stop fitting, and the next gap opens. This practice is built for that climb, not just for the quick fix.
We have shipped enough software to know a design is only real once it is built well. We stay close to your development team, so what we design becomes sustainable growth.
The two of us
Craig Birchler, product management & design
Craig has spent his career as a designer and executive design leader, from early startups to enterprise companies like Salesforce.
Dustin Rasener, engineering
Dustin's career spans developer, software architect, and CTO roles, from startups to enterprise companies like Microsoft.
Two of us. One complete solution.
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